✓ Use when
D2C brands hitting the limits of standard Shopify — high volume, multi-store, or B2B selling requirements.
✗ Avoid when
Early-stage businesses — standard Shopify ($39/month) is more than enough under $1M revenue.
What is Shopify Plus?
Shopify Plus is the enterprise tier for merchants doing $1M+ in annual revenue. Custom checkout flows, multi-store management (10 stores), advanced automation (Shopify Flow), dedicated support, and lower transaction fees. Powers Allbirds, Gymshark, Kylie Cosmetics.
Key features
✓Custom checkout scripting
✓Multi-store management
✓Shopify Flow automation
✓B2B and wholesale features
✓Dedicated merchant success manager
Integrations
SalesforceKlaviyoNetsuite
Third-party ratings
G2
4.4· 3,200 reviews
💰 Real-world pricing
What people actually pay
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