Matt Shippey
Founder · Engineer · Building in public
I've watched smart teams waste millions on the wrong tools — not because they were careless, but because every information source they trusted (G2, Gartner, analyst reports) was paid for by the vendors being evaluated. The market is structurally corrupt against buyers. StackMatch is the correction.
The story
The trigger was watching a 200-person startup spend $400K on the wrong CRM. Their team had read every G2 review, taken every sales call, watched every demo. They still picked the tool that looked best in marketing material — not the one that fit their actual workflow.
When I asked why, the answer was obvious: nobody had told them the truth. Every review they read was weighted by vendors who paid G2 for placement. The “top CRMs for SaaS” list was paid inventory. Even the Gartner Magic Quadrant was influenced by vendor relationships.
I realized the entire $650B enterprise software market was operating without an honest information layer. It was a solved problem in consumer (Consumer Reports, Wirecutter) but nobody had built it for B2B software — because the only viable business model required not taking vendor money, and that meant finding a different revenue model.
StackMatch's answer: buyers are free forever; vendors pay for anonymized intent data (who's researching them, what they're compared against, what the AI says). The incentives align with buyers by design. The data compounds with every user. Competitors can't catch up because their buyers don't trust them.
How we operate
Build in public
Every decision — pricing, roadmap, mistakes — is visible. Accountability > polish.
Honest by default
No affiliate links. No paid placements. Ever. This is a structural moat, not a marketing line.
Ship weekly
Feature velocity is our competitive edge while we're small. The site has 10+ major launches per month.
Buyers first
Every feature decision starts with: does this make life better for a buyer? If not, we don't ship it.
Want to work together?
We're looking for founding vendors, early-stage investors, and engineers who want to build the procurement OS.